Today in London, the annual International Make-Up Artist Trade Show (IMATS) is taking place. I’m très jealous that I’m not attending this fabulous event. It would be amazing to experience the wonderful talent and looks that local and international make-up artists will be creating.
For those who don’t know what IMATS is, it’s basically the make-up world’s version of the Oscars. It is held across the world every year in London, Los Angeles, New York, Sydney, Vancouver and Toronto.
It gives make-up and special effect professionals the opportunity to provide and demonstrate what they have to offer the industry. This high-profile event also displays work from BAFTA, Oscar and Saturn Award winners. So the competition and quality is high.
I’m hoping to attend next year’s event in London. It was be such a fabulous and fun experience. One event not to be missed. Have a great weekend!