George at Asda SS13 Collection, Belfast Fashion Week

With Belfast Fashion Week returning for its fifteenth season, they pulled out the big guns and hosted it in the stunning and iconic Ulster Museum, Belfast. On Thursday 21st March, myself and my friend, Sarah, met up with the lovely Vicki ( and Sarah Leonard ( for the debut of George by Asda SS13 collection.


(Photography by Ruairi Drayne for

Despite the freezing cold temperatures and the fact that I did dress for the spring/summer season, we headed for fashion week with our spirits high. It wasn’t long before we all warmed up, the delicious West Coast Coolers helped! 😉


(Photography by Ruairi Drayne for

There was a stunning selection of SS pieces showcased, from pastel and floral summer dresses, monochrome crop trousers to cool and causal camouflage jackets, I think it’s safe to say, George at Asda has nailed their spring/summer collection.


(Photography by Ruairi Drayne for

Honestly, Asda, Cathy Martin and her team put together such an amazing show, from the location to the clothes (and the hott models), it was such a fun night. Thank you to the lovely Lisa for inviting me and for putting a major dent into my bank balance! 😉


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