Diet Coke Design Award

Diet Coke has teamed up with Belfast FASHIONWEEK and is currently on the lookout for aspiring fashion designers to take part in the much-loved Diet Coke Design Award which is now into its fourth year.  The award is an integral part of autumn/winter Belfast FASHIONWEEK and 2013 poses a new design challenge with the chosen theme of ‘30 years of fashion’ celebrating the  30th anniversary of Diet Coke. Fashion lovers across Ireland are invited to submit design concepts celebrating the fashion of the ‘80s, ‘90s and ‘00s.

diet-group2The Diet Coke Design Award is open to all fashion fans from now until Friday 13th September. The competition opens doors in the fashion industry by offering a place on one of the highly sought after short fashion courses at London College of Fashion – including flights and hotel accommodation.

Entrants will be asked to put their raw talent to work by designing a fashion forward and unique garment which encapsulates a decade of their choice from the past 30 years. Three finalists will be shortlisted by a team of judges and all three shortlisted designs will be created by Una Rodden. The winner will be announced at the finale show of A/W’13 Belfast FASHIONWEEK with the prize awarded live in front of the anticipating audience as well as a photo shoot with leading photographer Khara Pringle.

Aoife Nagle, Senior Brand Activation Manager, Diet Coke, is excited to see what creative spectacles our Irish talent has to offer: “The Diet Coke Design Award is going from strength to strength each year and the standard is always incredibly high.  It never fails to amaze me how wonderfully creative and unique our Irish talent is.  This year is even extra special as Diet coke celebrates its 30th Anniversary – the Design Award is a brilliant opportunity to celebrate 30 years of the brand as well as 30 years of incredible fashion.  It’s fantastic to be able to open the floor up to up-and-coming designers by providing an outlet to showcase their hard work, talent and enthusiasm.”

DC_Trisha_2013Suzanne Ferncombe from Co. Waterford who was last year’s winner, said the Diet Coke Design Award is a great platform for upcoming Irish designers:  “I really enjoyed taking part in the competition last year.  It was a great opportunity to express my creativity and individuality and then watch it come to life on the catwalk!  Being part of the buzz at Belfast FASHIONWEEK is also an invaluable experience which gives great insight into the world of designers as well as lots of opportunities to meet with and gain inspiration from, other successful Irish designers.”

Diet Coke Design Award Winner 2012 - Suzanne Ferncombe from Waterford

For more information on the competition and how to enter, please contact the Belfast FASHIONWEEK team on +44(0)28 9032 4437 or email The brief and application form are also available for download from

8 thoughts on “Diet Coke Design Award

      1. I teach fashion now with a bit of freelance on the side. It’s an exciting place to live but it’s a hardcore work environment. I talk about it often in many of my blog posts. But if you’re young and eager and willing to work hard with little holidays, it’s just the place. Hope I don’t sound too pessimistic! But the city itself, I’m mad about. What do you do in Belfast?

      2. Yeah I sensed that last time I was there. Although like yourself, I’m mad about it and willing to work my bum off! 🙂

        I write for a local newspaper each week and I would freelance. Just need to get to NYC. Nx

      3. Well, when you have a burning desire like that, there’s nothing else to do but make it happen! That’s the best way, to experience it for yourself. It’s very inspiring and stimulating, like no other city really…

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