Best of 2013: Beauty: Vichy Idéalia Life Serum

Today I attended a truly fabulous event at The Merchant Hotel where Vichy were launching their Idéalia Life Serum. As soon as I entered the doors, I was greeted with a delicious glass of Prosecco and a room full of laughing women. As the music blasted feet tapping tunes, I took at seat alongside my FABB ladies and nibbled on mouth watering burgers, ice cream cones and candy floss. It was like being at a princess party, there was even a photo booth where we all dressed up and had such fun. :)




Once we were finished giggling like school girls, we headed into the function room where the lovely Jenette gave us an informative talk on the techniques behind the Vichy brand and their new Idéalia Life Serum. I really learnt things about beauty that I had never thought imaginable.


The Idéalia Life Serum is designed to:

  • Erase damages
  • Cushion real time damages and
  • Protect our skin from future shock

It is suggested that I use this serum twice daily, once in the morning and then at night. Within seven or eight days my skin should have a fresh complexion, even skin tone, rested features and refined pores. I’m going to start using it tonight so I’ll keep you posted on how I found the product.

Once the presentation had finished, we headed up the Merchant’s roof top garden. We were handed a pink Vichy balloon and told to write down our beauty wish. It was good fun thinking of what to write (I had quite a lot of wishes!) and once completed, we released them into the sky.


At the end of the event, we were all presented with a Vichy goodie bag that contained the Idéalia serum and smoothing and illuminating cream. Both are designed to even skin texture and complexion while smoothing out those annoying little wrinkles.


Apologies for the poor image quality, I’m using my old phone until my new one arrives. Thank you to Nicola and the amazing Vichy team for providing us with these gorgeous Vichy products and for putting together a brilliant event. :)


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