A few week’s ago I came across a book on Instagram that caught my eye after seeing rave reviews about it from various fashion, beauty and lifestyle bloggers. I was intrigued at first glance but I continued to browse my feed over the next couple of days until I continuously saw the book. I took it as a sign and purchased it for a good ‘summer read’.
I always followed DKNY PR Girl on Twitter but never knew who the face behind the social media handle was. It was very much a Gossip Girl style story and I was 100% on board when I found out that the book was written by Aliza Licht, the voice behind brand. As she has years of experience within the industry I wanted to get the book for some inspiration and guidance as to how to make a name for myself. I’ve worked hard over the years and built up a sound knowledge of the industry and contacts but I always look up to others who have more to share.
In her book, Leave Your Mark, Aliza is brutally honest (which I love) and shares her career journey and current thoughts on all things social media, getting the best experience, dealing with people and remaining professional. This all might sound pretty obvious but they’re often forgotten about when people start making a name for themselves. Remaining humble yet being a strong and brave individual are some of the key fundamentals to building a career for yourself.
One chapter of the book that stood out for me was, Email Etiquette. Here Aliza talks about how to speak the proper technology talk and the best way in her opinion to address industry professionals (something that people often lack). I have to admit there are times when I have received emails that are so inappropriate and what I like to call ‘text talk’. If you have never met me before then I personally believe that you should be polite and introduce yourself, don’t just send me a group email (a pet peeve of mine) with no name on it and expect me to appreciate you contacting me.
Taking an opportunity by the hands is sometimes often lost as people either let fear control them or they blow it with the wrong etiquette when contacting others. Now don’t get me wrong, if you have built up a strong relationship or already know some professionals then that’s fine. You can both talk to each other in a way you accept and are comfortable with. However, approaching people is the key starting point to building your brand and securing respect and opportunities for yourself.
Without giving away too much information about the book, I just wanted to share my thoughts on it and some of the content that I find extremely useful. I would definitely recommend giving it a go if you are eager to start the process of building a success career for yourself. Are there any books that you would recommend?!
Happy Friday my lovelies!