Eyebrows – the bane of my soul. I’ve NEVER been blessed in this department and even when I go for over a year without grooming them .. THEY. DO. NOT. GROW. They cause me great upset as all I long for in life is a set of brows without bald patches, ones that can hold a tint for more than a day and don’t look like two little swimmers. When I first started working with the lovely PR folks at Benefit Cosmetics, I had shared my distress regarding my uneven caterpillars/swimmers and the lovely Mark kick started my brow journey. After a *long* chat about them, he sent me in the direction of their brow bar – enter the beautifully, talented Giannina. After working her magic over the years on my little rascals she has now proudly open her own exclusive brow boutique in the heart of the Lisburn Road.
Benefit Cosmetics are reaching new heights when it comes to creating products that stand out from the beauty crowd and genuinely work. On Tuesday evening, I was invited to attend a secret event hosted by my main man, Mark and the Benefit team. Not quite sure what to expect, I was excited when the lovely Lauren led the way to reveal the Benefit Bus. Think of the Coca Cola truck beautified, painted pink, turned into a 1950’s vintage salon and stocked with lots of gorgeous make up products!
As soon as I entered the salon I was greeted by the lovely Jordan from Benefit London and the team. As I took my seat, my MUA for the evening was the lovely, Giannina. I sipped sweetly on some bubbles and snacked on delicious cupcakes. It was then that Mark revealed the big launch for 2015, Roller Lash! A super – curling and lifting mascara.
You can always count on the hilarious Mark (pictured with me) to give a fab presentation. He walked us through the facts and idea behind the curling power mascara. He’s all about having the craic and even made sure he was up to scratch with our Belfast ‘slang’ using the word ‘wee’ a few times. (Decent effort there, Mark!) 😉
OK, so before talking about the mascara, I want to walk you through the decor. Like I’ve previously said, it’s a 1950’s inspired salon. Pink everywhere with adorable Benefit branded cushions, bar style tables, vintage beauty parlor hairdryers, neon lights and hairdryer holders as lights. There was an array of make up throughout the salon, every product available from Benefit was on that bus. I was in heaven! P.s.. Ignore the happy yet blurry photo of me. I thank my friend, Willow for that!
Of course, with every amazing Benefit event comes the gorgeous goodie bag. We were all gifted with a pretty make up bag, the fabulous new Roller Lash mascara and Puff Off! (love the name!). OK, so I’ll start with the mascara. I have been wearing it for a few days now and I am loving the results. It is quite lightweight and it does exactly what it says on the tin. My eyelashes curled nicely without the use of an annoying eyelash curler!
Let me go through some Roller Lash facts, eh?
• 97% said it visibly lifts lashes.
• 87% said it gives long – lasting curls.
• 94% said eyes look more wide open.
Sound interesting? Well it is. I am a HUGE fan of mascara. It is an essential part of my daily make up routine. I would quite happily go foundation free any day, but I always need a touch of mascara. I have always worn Benefit’s, They’re Real, it is quite a heavy product to wear but I love it. Having made the switch to Roller Lash, I am loving the lightweight feeling, cute curl and easy to take off formula.
The wand is a little piece of art itself. It is a multi – purpose beauty that pays tribute to 1950’s rollers. It has tiny hooks (the hook ‘n’ roll) throughout the brush that grips your lashes to lift and create a gorgeous curl. Also, what I love most is that the wand has a tiny row of bristles that are for your bottom lash line. Genius or what?!?! 🙂
Along with the mascara and bag, was this hilarious eye serum, Puff Off! I’ve yet to use it, so I’m going to share their product information. With an iron style head, it is designed to reduce out your undereye puffiness and creases look ‘satiny smooth’. The custom ironing tip instantly helps smooth the look of tiredness.
Have I tickled your lashes? If so, this mascara wonder is set for nationwide release in March 2015. I would seriously suggest getting your hands on this, you’ll not regret it!
Happy Friday, beauties.
For a month or so now, I’ve been hearing all about Benefit’s, They’re Real Push Up Liner. I first got a proper look at it when one of my favourite beauty bloggers, Beauty Life Michelle, uploaded a video of her testing it out. Michelle was quite impressed with the product. I was due to head down to Benefit HQ at their fabulous BeneBoutique in Dublin for the launch, but unfortunately I was unable to do so. Thankfully, the lovely Sofia, sent me up the kit to play with.
When I first opened the package, I was extremely excited to see that included was my favourite ‘They’re Real Mascara’. I’ve worn this product since its first release. For years, my mascara would constantly smudge along my lower lash line, it was so frustrating!
I also noticed that Sofia had included a remover for the two other products. I had heard rave reviews about this as it’s strong enough to remove eye make up, but, gentle with your eye area. As the skin around my eyes are a little dehydrated and delicate, I was over the moon to have received one.
As I was saying previously, I am madly in love with their mascara. It does not smudge one little bit! I only apply two coats of it, it is quite a strong product, so you would only need a little bit.
Now onto the pièce de résistance, the liner! As soon as I opened the this fabulous product, I immediately started to apply it. At first, when I was applying it, I loved how smoothly it glided along my lash line and how close it went on to the root of my lashes. It was like silk and the thickness of the liner was perfect. I already had mascara on, and not once did it glump to my lashes. Result! It’s so easy to apply and the application process is great. It makes applying liner fun – the traditional liquid style was not my friend.
You can get a sneak peek at me wearing the liner in the image below. Honestly, it really is a great product. In no way am I trying to sell it, but for those of you who are fans of eye liner, then it’s definitely worth investing in.
The liner launches on Saturday 28th June. From reading all of the preview reviews and customer demand, I’d say this product will fly off the shelves. Get yourself one asap!
Happy Hump Day! ♥
When I first heard that Benefit Cosmetics was teaming up with car brand, Citroën, I have to admit I was a little curious about how it would work.
Obviously I knew it would involve a car, but, I was curious to see the finished result. To say I was blown away was a bit of an understatement. I knew that the car would incorporate Benefits signature colours and logo. However, when I first set eyes on the fabulous car I stood in awe.
The car is truly a work of art. The delicate art work around the body of the car is magnificent. The interior is unbelievable, it’s the kind of car that a girl could only dream of. From amazing striped seats to a cosmetic holder instead of an arm rest, it is the ultimate beauty motor.
The event also had a make up station and on hand masseuse. I’ve honestly never been to an event like this before, it was so fun and refreshing. I had my make up done by one of the lovely benebabes. I opted for a natural smoky eye and she contoured my face. ♥
As we had amazing weather, I decided to welcome it by wearing my River Island shorts and tee, paired with my Tom & Eva tote and Carvela gladiator wedges.
Happy Friday lovelies. Hope you all have a brilliant weekend! 🙂
On Saturday I was invited down to Dublin by the lovely, Sofia from Benefit Cosmetics, to visit their new boutique store located on the lush South William Street.
Having braved the horrendous weather, myself and my fellow blogger buddy, Christine (www.dollshousejournal.com), made our way to their stylish boutique on Grafton Street. I was fueled with excitement and anticipation as I was very curious as to how the store would look.
My eyes lit up as soon as I walked into the boutique. I’ve never seen such a fabulous store, it’s my dream store! The decor consisted of sweet candy coloured striped walls, vintage style mannequins and inspirational quotes covering the walls.
There was a great atmosphere in the VIP room where myself and fellow Irish bloggers enjoyed a catch up with Benefit babes, Mark and Sofia. At times it was hard for me to concentrate due to the delicious cupcakes and cookies that we had at our table.
The Benefit team walked us through their latest beauty launches for their new Lollitint and Porefessional transloosent powder. We also got to have a look at the amazing eyebrow gel that isn’t launching until March. Although us lucky bloggers got to get a sneak preview of it and a sample to take home. 🙂
It was such a fabulous afternoon catching up with the Benefit gang and finally getting to see the new boutique. Without a doubt, I’ll be taking another trip down to Dublin very soon for a day of pampering at the store!
Thanks to Sofia and Mark for inviting me down and spoiling me rotten with Bene goodies. Hopefully see you again soon! ♥
I also managed to fit in a little shopping in the magnificent, Brown Thomas, and of course, a sneaky pint of Guinness. 😉
Hope you all had a very stylish weekend! 😉